Pricing strategy
Capture price sensitivity for individual SKUs to improve profitability and / or increase market share.
For us, a research project always starts with understanding the client’s business and scoping out the opportunities. We masters all kinds of customized research methodologies both qualitative and quantitative.
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Assortment optimization
Define the optimal assortment for different sales channels, whilst taking new product launches into consideration.
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Category Fundamentals
Understand the dynamics of your category and uncover the category fundamentals to drive value growth
Our heritage is within the FMCG industry, serving the largest FMCG companies worldwide. However, we have adapted our innovative research services for industries such as telecom, consumer electronics and fast food.
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NORM opened up another look at our brand and was an excellent sparring partner for innovations.
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When doing multi-country research based on virtual shopping simulations, NORM’s studio capabilities save time
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We now have clear directions where we need to put our innovation priorities to achieve our strategic objectives.