We are experts in understanding and predicting consumer and shopping behavior in any purchase situation. Where every decision matters.

Digital shopper research

We started in 2003 – as one of the first agencies in the world – with the development of Simstore, a propriety software for conducting virtual shopper research. Simstore is a unique cloud-based solution that enables effective analysis of shoppers’ behaviour for various market research purposes.

NORM is now part of Ipsos. Together we offer a unique suite of shopper research tools and advise our clients in their strategic and operational shopper activities.

Our international virtual shopper research team comprises professionals with expertise in the areas of psychology, brand management, statistics and research methodology, shopper marketing, graphical visualization and category management. We never settle for the insights and methods of yesterday. Instead, our team is committed to find out more about the factors underlying everyday decisions to gain a clearer understanding of the complexity of decision-making.

How we work and our expertise

Join the team

Are you passionate about shopper behaviour and would you like to join our team? We are always interested in hearing from talented people.