We master all kinds of research methodologies, both quantitative and qualitative. However, we prefer customized solutions. The choice of research solution always depends on the client’s specific business challenges and opportunities. We constantly strives to deliver value through fact-based insights and actionable recommendations. That’s what nourishes our energy and satisfaction: finding new insights which help reach marketing and sales objectives. We commit to finalizing all research projects with a concise, business-focussed report and a sense of urgency.
Life is all about decisions - we make an infinite amount of them every day. Some are irrational and emotional. Some are the result of habit, time of day or store environment. By using innovative methods, we help our clients win at point of purchase. Where every decision matters.- Anneli McCracken, CEO
Within our qualitative team we have accumulated more than 75 years experience of qualitative market research. Talking and listening to people in their roles as consumer, shopper or professional, we reveal actionable insights for you — whether the topic is branding, communication, product development, shopping or just gaining more in-depth insight about a particular business issue. We can meet your research needs.
Not all quantitative research projects are built around our virtual store environment Simstore. We also offer a broad range of customized quantitative research solutions that cover relevant topics such as usage and attitude, drivers and barriers and consumer segmentation.
In 2003, we began the development of Simstore, our software for conducting virtual shopper research. We identified an increasing need for understanding shopper dynamics at the point of purchase in the FMCG industry.
Traditional research methods often focus on capturing conscious attitudes and stated behaviour. However, most decisions are made emotionally – not rationally. That is why we prefer to focus on measuring behavior and changes to that behavior at point of sale.