Planogram optimization
Find the optimal shelf lay-out that supports ease of selection and / or trading up.
Find the optimal shelf lay-out that supports ease of selection and / or trading up.
Predict the trial rate of new products in a competitive retail environment.
Capture price sensitivity for individual SKUs to improve profitability and / or increase market share.
Understand the dynamics of your category and uncover the category fundamentals to drive value growth
Define the optimal assortment for different sales channels, whilst taking new product launches into consideration.
E-commerce optimization allows you to monitor how customers behave in an actual online shopping environment.