E-commerce is one of the fastest growing sales channels in many parts of the world today and every day the share of consumers that choose to purchase online rather than in a traditional store is increasing. E-commerce is different from traditional stores in many ways. Layout and segmentation are some examples of what differs, and these differences affect consumers’ decision making.

E-commerce optimization offers the chance to monitor how customers behave in the actual online shopping environment and how small changes can drive big results. E-commerce is growing rapidly and the brands that understand the dynamics of e-commerce might soon be the winners of the overall market.

Key Questions answered

  • How do your consumers behave in an e-commerce environment?
  • How do assortment, segmentation and layout affect sales?
  • What is the optimal display of your brand/category?
  • Which prices and promotions will drive sales for your brand in an e-commerce environment?